Founded in 2020 by Menna Marie who was born in 1998 herself, this brand aims to become a platform for all creative minds to shine through. The idea behind this brand was to fulfill the needs of nostalgic 90s babies who feel as if they were born in the wrong era. Through mixing traditional and modern styles, we hope to create pieces that leave lasting impressions on people and their closets.
The 90s era in Egypt was defined by its fashion, the use of expensive and high quality materials made clothing a huge part of peoples’ identities and a display of class. Nowadays, fast fashion has plagued the world where cheap products are quickly replaced with trends that change on a monthly basis. 1998 aims to bring back quality, timeless products that are versatile and sustainable.